Desay SV Automotive is celebrating its 35th anniversary with activities and events in China, Europe and other world regions (November 15-19, 2021). Key milestones in the company's successful development include its founding in 1986, the joint venture with Siemens VDO in 2002, its IPO in 2017, the acquisition of Antennentechnik Bad Blankenburg in 2019, and the consolidation of all European activities under the umbrella of Desay SV Automotive Europe in Weimar in November 2020. Today, Desay SV Automotive is a leading supplier of antenna technology and automotive electronics, serving, among others, well-known international automotive brands and investing substantially in the mobility of tomorrow.
An eye on new technologies
Simultaneous with the company's anniversary, Desay SV Automotive heralds a new chapter in the company's history. In the age of digitalization, new technologies such as artificial intelligence, 5G, Big Data, cloud computing and connected driving are forcing the century-old automotive industry to reinvent itself. An entirely new mobility world is emerging. Desay SV Automotive has been investing in these new technologies for many years. A number of new business areas and activities are expanding the traditional core business with vehicle electronics. For example, software development and services, artificial intelligence and solutions for the communication between vehicles with the traffic infrastructure (V2X).
New brand positioning
A new brand positioning expresses the expansion of the business beyond the vehicle. Instead of Desay SV Automotive, the company will in future be known simply as Desay SV. The new logo is complemented by a new corporate slogan: Beyond Mobility. Desay SV is thus assuming a leading role in the mobility industry and will actively promote the mobility of the future together with its business and cooperation partners. The global brand transformation is taking place step by step. It is scheduled to be completed by the end of the first quarter of 2022. "The new brand positioning not only summarizes the major milestones of our development over the past 35 years, but also points the way to the future," says Desay SV Chairman Tan Choon Lim.
There are also two videos on this topic:
https://youtu.be/ZmYP_4-MP3c and https://youtu.be/OFcbZITvvZo.
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