Desay becomes new partner and owner of ATBB

Broader positioning with Desay

"Today is a good day for the future of antenna technology in Weimar," says Dr. Michael Weber, Managing Director of Antennentechnik Bad Blankenburg (ATBB). "With our new, strong partner and owner Huizhou Desay SV Automotive Co. Ltd. we will position ourselves much more broadly internationally in the future. We are thus securing our new location and the takeover of all employees in the long term. Because it is precisely here that we want to further expand the development and production of high-performance, smart antenna systems.

Weimar location strengthened

Huizhou Desay SV Automotive Co, Ltd. supplies Chinese and international automotive customers and with the Weimar-based company expands its product and technology portfolio. The transaction is expected to be completed in the first half of 2019 after regulatory approvals have been granted. All employees of ATBB will be taken over. The development and production site in Weimar will continue to operate as an independent subsidiary under the management of the previous managing director Dr. Michael Weber. Desay SV Automotive is a leading and fast growing Chinese supplier of automotive electronics, serving both Chinese and international OEM customers as a Tier 1 supplier. The acquisition of ATBB expands the product and technology portfolio and will further promote growth in the strategic areas of Smart Cabin, Smart Drive and Smart Cloud Services.

Networking is key technology of the future

"Both companies complement each other perfectly," says Tan Choon Lim, Chairman of Desay SV Automotive. "The combined competencies enable us to serve our customers with powerful, intelligent and networked antenna systems. Wireless networking is a fast-growing key technology that is becoming increasingly important in future vehicle architecture. The combination of Desay SV Automotive and ATBB will promote the development of both companies. We are very much looking forward to working with ATBB's new colleagues. Together we will offer our global customers innovative and intelligent solutions". "Our products complement each other very well and we have developed a common strategic vision from the very beginning", adds Dr. Michael Weber and adds: "The fast growing Chinese automotive market opens up excellent opportunities for us to grow beyond our home market Europe. Together we offer our customers a strong portfolio of intelligent antenna systems and innovative 5G technologies".

Antennas for the megatrends in the automotive industry

ATBB is a leading specialist in the development, production and distribution of automotive antenna technology and systems in Germany. Thanks to its experienced, committed and innovative employees, Antennensysteme has enjoyed an excellent position in the market for decades. Powerful and intelligent antennas are indispensable for the megatrends in the automotive industry such as autonomous driving and networking. These global, rapid and far-reaching changes in the automotive market make advanced and safe solutions indispensable. At the same time, high-performance antennas are the prerequisite for reliable and secure data transmission. With its 75 years of experience in networking antenna technology and its application, ATBB offers proven and innovative solutions for various customer groups, especially for European Tier-1 automotive customers. In this environment, attractive potential is emerging from the combination of the traditional company from Thuringia with its new partner from China.